Company Case 9 ‘Coach: Riding the Wave of Premium Pricing’

1.       What challenges does Coach face in pricing its vast product line? 2.       Based on principles from the chapter, explain how price affects customer perceptions of the Coach brand. 3.       How has increased competition at Coach’s price points affected the brand’s performance? 4.       Will the plan proposed by current Coach’s leadership be successful in Read more…

Summary Example of School Violence

Notwithstanding the limited amount of current quantitative research on the nature and extent of school violence, references were drawn from contemporary Canadian sources as much as possible in order to provide a contextually relevant picture of what is thought and known about the topic. Specific studies conducted with Canadian students Read more…

How to select ERP vendor

The major vendors in the IT field include Baan of the Netherlands; Oracle; PeopleSoft; SAP of Germany and J.D. Edwards. Although, these leading vendors continue to market their products for large businesses, also focus on human resource, financial systems, automating manufacturing processes and distribution systems. However, a number of small Read more…