Essay: The Apple goals for its iphone

Sample Essay

The Apple goals for its iphone are already mentioned in the strategic objectives section. However, strategy formulation determines steps on how to go about achieving those objectives. At the same the concept of strategy formulation also highlights the difference between a strategy and an objective.  There are various aspects and areas where Apple can formulate a strategy to ensure the sustainability of iphone in the market. This would take us into porter’s generic strategies (Kotler, Keller 13th Ed). It involves three strategies: Overall cost leadership, Differentiation and Focus. Using porter’s generic strategy for iphone we would use the differentiation strategy which in fact is the one that Apple currently uses for its iphone.

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Essay: Promotion of IPhone

Sample Essay

Apple promotes iphone as the versatile, convenient and a value added device for a personal and professional use. The promotion of the product is not just a smart phone but the marketing strategy covers all areas of iphone uniqueness in terms of music, pictures and video, internet, gaming, emailing and more. Promotion has other dimensions as well such as cost. Therefore, the marketing mix strategy, as suggested above, is an integrated effort towards effectiveness and differentiation.

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Essay: What is yield curve

Sample Essay

The yield curve is one of the most important concepts used by economists and fixed income analysts when it comes to analyzing bonds, to get a good grasp of conditions in the financial markets and to weed out trading possibilities. It is basically the relationship expressed on a graph between the interest rates and time to maturity of a given debt.

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The Company Case 5, GoldieBlox: Swimming Upstream against Consumer Perceptions

The Company Case 5, GoldieBlox: Swimming Upstream against Consumer Perceptions   1.)    Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why? 2.)    Choose the specific factor (for example, culture, family, occupation, Read more…

Essay: The Fed buys securities in the open market

Sample Essay

Open market operations are one of the most powerful tools that the Fed possesses to control money supply in the main Market. The Fed buys government securities in the open market when it wants to add to the reserves of the banks. The buying of securities results in an increase of money supply in the market. The process works something like this, the Fed buys up the securities from the reserve bank, after this the bank has basically more funds which to lend to the market basically an increase in money supply. The interest rate is derived from the interactions in the money market which includes demand and supply of money.

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Essay: The Federal Reserve

Sample Essay

The Federal Reserve was established in the year 1913 as a result of The Act of Congress 1913 and at its inception there were only seven members from the Board of Governors (Rabin and Stevens 308). Likewise, Fed was structured in a way that the people taking responsibility of the money supply would be kept independent from those governing the country, which is why it is deemed to be one of the most credible in the world.

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