The research methodology employed was checked for validity and appropriateness by taking feedback from the instructors and the research supervisors. The validity was ensured in the mixed methodology research by ensuring both the historical qualitative research and the qualitative/quantitative research employed were valid with integrity.
The sources for the historical qualitative research were taken from official company websites and the peer reviewed journals to ensure that the information used in the literature review was accurate and valid. The validity of the information gathered in the questionnaire based survey has been ensured by including triangulated questions to determine the validity and the accurateness of the responses.
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