The sustainability factors depends a lot on what can be identified with the PEST Analysis (political/legal, economic, social and technological) and finding out the stakeholders influencing the business, that is, customers and competitors to be very precise.
The value chain and value generating resources need to be mobilized within which along with the political forces in the country shape the sustainable difference competitive advantage. Therefore, the strategic assets a company has are brand management, supply chain and distribution channels, information technology and motivational factors and training programs that lead to learning and adoption.
The strategic stage within the company and the processes outside demand not just one advantage but a combination of business level competencies and relationships throughout each stage of the value chain to become the basis of stability. Moreover, decisions are based on the purchasing power of people, cultural differences and costs attached in that particular environment.
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