Sample Essay

The two major direct competitors of CigSmart™ are ElectroCigs™, a leading UK based brand launched in 2007, and Super™ cigarettes, an American electronic cigarette. Both brands are heavily marketed through internet. They offer small and real looking electronic cigarettes at comparable prices. These competitors are endeavoring to preserve their online positioning as a chief brand element for electronic cigarettes. They are also trying to maintain the best continuing price arrangement for retail buyers and resellers internationally.

            In comparative promotion approach, overestimating the benefits of own brand and letting down the competitor brand by ignoring its competitive advantages would be ethically incorrect. Electronics cigarettes have advantage of conducting promotional activities as compared to traditional tobacco brands; they can overshadow these brands without letting the consumer know about the safety of their own product.

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