There are three basic objectives which should be known to understand sustainability. These objectives are (Edwards, Orr; 2005):
- Understanding the set of processes, principles and procedures and the science beneath sustainability
- Getting these outlined principles, processes and procedures prepared and before the implementation of sustainability in the business
- Implementing these principles, processes and procedures into the business environment and showing how to integrate with them as a whole
Blackburn(2007) exerts his views that sustainability of business directly affects the operations of the organization and helps in enhancing revenue growth, sales graph, reputation and business risk along with the efficiency level of the company. Sustainability directly helps in determining the business value and the future prospects of the company in general and on vast expenditures.
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