An example of a Kuwaiti company trying to bring about a strategic change is that of the telecom operator Zain. This company was initially know as Mobile Telecommunication but in changed its brand name in order to capture more market and become a more significant player in the global telecom market.
When a company is going for aggressive growth like Zain was planning to this requires planning and development and implementation of key strategic goals. While Zain changed its strategic direction to achieve growth and capture a more significant chunk of the global market Merck already a huge company was looking for more unification in its processes. Although the tools used for implementation and also its ultimate goals may have been different but each company’s transformation falls into the category of strategic development (Wireless Federation, 2007).
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