The research design was specifically selected on the basis of the feasibility it has in terms of undertaking and the appropriateness of the methodology to the type of research that was best suited for the study.
The feedback of the instructors and the faculty was taken in the selection of the research methodology. The mixed methodology was most feasible for the researcher as it allows the researcher to study to have two types of researches; a historical qualitative research and the primary research conducted using the qualitative/quantitative methods. The historical research provides for the analysis of the successful marketing strategies employed by the retailers. The primary research allows for the collection of information about the Nigerian market and the current marketing programs deployed by UTC Plc for its operations inNigeria.
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