The exchange value and tariffs of a country’s currency matter a lot when it comes to international business because it affects the end price of the product. This will in turn reveal the competitive edge of the product against other related products.

How reliable is the source market? This is a question that traders should consider when making decisions purchasing from a certain market. As in Canada, a country that mostly relies on immigrants for support of lines of production, a change could be of great impact. In addition, demographic trends form a part of social issues to be considered. For instance, health concerns may change the consumption trend of meat products. As such, business will be affected.

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