In addition to marketing, all the other areas that are crucial to the running of a business have to be critically analyzed in order to make the running of an enterprise as smooth as possible. Without strategic planning, a business cannot survive in this world because entrepreneurs are coming up with numerous methods of winning clients.

On the other hand, clients are aggressive and they are searching for those businesses that will offer them the best products and services as opposed to earlier days when clients went for the popular brands. All loopholes that some employees as well as competitors may use to ruin an enterprise should be eliminated in order to have a competitive edge in the market.

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