(Gutierrez, 2003) There are four main characteristics of competence which are listed in the following bullets:
The unique accomplishments of core competence which every organizations gets in return are (Gutierrez, 2003):
- Enhances the customer value and achieves customer satisfaction
- Gains the trust of new customers which helps in growing the new customer platform while retaining the old customer base
- Helps the organization in creating new commodities of business, products and services for the customers with unmatchable unique variety of new products and services
- Facilitates the organization in strengthen the business base while delivering fundamental customer beneficial end to the clients base
- Assists the business in acknowledging the work inputted by the teams involved and creating sustainable competitive advantage while giving a competitive niche edge to its competitors present in the marketplace
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