Essay: Supply Chain

Sample Essay

In the competitive world today it is highly imperative that customer delight is maintained by providing customized products characterized by timely delivery (Jespersen and Larsen 9). Therefore, with changing times, we witness the shift from focus on tough competition between firms in an industry to a focus on competition of supply chain management; it is thus a war of supply chains. Companies or even retailers for that matter need to lay more stress on markets where demand patterns change quickly, where there are many customer relationship groups and market segments and where product augmentation is essential, to be more precise, it is where customers focus on experiences as compared to the mere physical products.

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