Primarily, there are political and legal issues that have rocked the airline industry and consequent marketing of the organizations working in this market context. Terrorism threat is real all over the world. The attacks on world trade center and the pentagon was a huge set back to the air industry which affected the marketing of the same.

The consequence of the terrorist attacks was the introduction new security guidelines which saw the decline in customer’s traveling experience. Authorities have limited the airspace especially in regard to safe flying zones. Moreover, the governments have had a significant in influence on the pricing and various product differentiations. Therefore, the customers’ expectations to have an easy travel with little or no scrutiny might as well be a long term agenda. Thus, lack of easing the travel in the airports will not be attributed to the company.

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