It is of paramount importance to note that an organization has to design products that best suit a certain group of individuals. This is generally referred to as market segmentation. The fact that the Ark Loan is for those who are active members of the duty military and department of defense workers means that the target population in the society is those people only. Moreover, people’s decisions are guided by their beliefs since a Christian will always go for the things that please the lord (The New Jerusalem Bible: Galatians 1:10). .
However, some retired members from the military are not happy with what the bank is doing because they feel that they are entitled to same treatment from the bank. It is critical to understand that the bank has to serve its clients well. On the other hand, it is not possible to satisfy everyone in the society because different people have different understandings of the same situations (Bullard, 2009).
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