With the current market expansion and introduction of new brands, Accor will be in a better position to take advantage of market opportunity on midscale, economy and budget hotels worldwide. Its 2010 performance attests to its effectiveness of its business  with a firm foundation on the future. It is further strengthened by a new executive committee with a robust financial position.

The dynamic asset management strategy is supported by dynamic and flexible goals that promise a better future. The hotel chain has also embarked on training in the hotel business school. The group provides brands and support functions with the needed backing to have qualified employees. this also ensures that the Human Resource get support for professional careers.  As it evolves it offers franchises with added value which contribute to improving  the overall performance of the hotels.

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