The making of traveling decisions by the customers will be influenced by the benefits they will gain. Firstly, the customers will be able to buy the tickets at a lower price thus attracting more consumers of the services. This is attributable to fact that the costs of paying the agents some commissions is passed on to the customers.
Besides, it is in realization that many travelers have an already constrained budget and cannot afford additional costs during the traveling experience. By addressing the needs of the customers, the company will increase its customer’s base than earlier. Moreover, by having the account controlled in the company as opposed to the initial situation where the agents handled the accounts, the company will have a standpoint that will enable it to address the issues of the customers especially when the issues of quick refunds owing to cancellation and postponement of the travels by customers.
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