The company seeks to establish a lasting relationship with two major world airlines. Star alliance which is the biggest airline alliance with over 1500 destinations and One World alliance which is the second largest alliance (LLC, 2010). Therefore, the organization will explore the opportunity of bringing on board sales representatives of the two alliances and providing them with space within our premises.
This will give the organization an opportunity to have a competitive advantage which will ultimately see more customers who requires arranging their travels in person and having the choice of wide array of airlines that are members of the two alliances. The organization stands to benefit immensely on the discounts and commissions from the airline companies that will be reflected as profits. Thus, the integration of this plan to the current travel sales will raise the company’s revenues not only in the short term but as well as in the long run.
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