There has been an increase in concentration ratio of the top six supermarkets which is attributable to various factors leading among them is the higher consumer spending culture. The consumerism culture is typical of any country that has achieved the post modernism age.
It is possible to recognize that many consumers have a higher spending power owing to better incomes and better jobs. Besides, there has been a growing awareness on the need for healthier living in terms of diet and food practices amongst the consumers. The customers therefore prefer to buy the food in the supermarkets for their freshness and also in their aim to improve their diet and eating cultures.
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