The firm should recognize and reward both your employees and your customers. The firm must show the employees an appreciation for a job well done. Let them know the management cares about them as people, not just as workers. We should show our customers we appreciate their business.

Let them know we care about them as people also, not just buyers of your product or service. When the firm recognizes people for their efforts, the rewards should be meaningful, and this does not mean they necessarily have to be monetary. People crave recognition for their efforts. For customers, the firm could send them thank-you cards, holiday cards and gifts.

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