Kenneth Grossberg, a marketing professor at Waseda University’s business school in Tokyo termed the recent difficulties in the Toyota as a ‘Japanese thing’. He adds that the leaders of Toyota are numb that they could not contemplate the sensitivity of the issue on American people. He also comments that Japanese have an arrogant culture (Saporito et al 2010). In an effort to comply with the surrounding culture, the outside world sees it as pride.

Apart from social culture, the business technology factor also affects the TPS. Mehri (2005) notes, Toyota system relies of industrial espionage and poaching of expertise to do the technical jobs for them. Consequently, there is no growth in the company in terms of innovation and inventions. With no growth in the job environment, employee becomes uninspired and when technical issues arise such as those of faulty accelerators, they are not able to attend to them.

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