To avoid such a condition, the government has introduced measures followed by extensive investigation into the industry.  By the end of 20th century investigations orchestrated by the competition was instituted on the large supermarkets (Competition Commission, 2008). Many entrants into the industry pressurized the commission to investigate the effects of the market conditions as influenced by the leading supermarkets.

The definition of the grocery came under scrutiny and the commission defined grocery to involve food stuffs, beverages and drinks in addition to household goods. Half of the space in these supermarkets was allocated to the groceries for all supermarkets.  Other factors that were investigated include among others the prices of the products, and the interrelationship between the buyers and sellers involved in delivering the grocery goods.  In addition, the environmental impacts of the corporations’ operations and the plight of the consumer.

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