Sample Essay

The regulatory framework for marketing to the people through the mobile device based marketing channel is not extensively developed. “The legal and regulatory landscape surrounding these mobile technologies is still in its infancy, but the legislative trend appears to be establishing a substantive difference between commercial messages targeted toward a computer and those targeted toward a mobile device” (Karp, 2007). Due the underdeveloped legislature surrounding the marketing concept and the mobile device channel the marketing companies and the advertisers are prone to lawsuits and formally logged customer complaint on the grounds of invasion of privacy.  “Industry self-regulation is a factor influencing how mobile technologies can be used in incentive-based marketing strategies. Additionally, marketers conducting promotions through the mobile channel should be weary of class action lawsuits” (Karp, 2007)

The regulatory framework for marketing to the people through the mobile device based marketing channel is not extensively developed. “The legal and regulatory landscape surrounding these mobile technologies is still in its infancy, but the legislative trend appears to be establishing a substantive difference between commercial messages targeted toward a computer and those targeted toward a mobile device” (Karp, 2007). Due the underdeveloped legislature surrounding the marketing concept and the mobile device channel the marketing companies and the advertisers are prone to lawsuits and formally logged customer complaint on the grounds of invasion of privacy.  “Industry self-regulation is a factor influencing how mobile technologies can be used in incentive-based marketing strategies. Additionally, marketers conducting promotions through the mobile channel should be weary of class action lawsuits” (Karp, 2007)

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