The prime focus of the company after setting its marketing strategy would be creating and delivering a value for which it is required to establish a super class value chain (Kotler, Keller 13th ed):
– Market-sensing process. business intelligence and information processing
– New-offering realization process. Making new roll holders
– Customer acquisition process. Designing best strategies to target new markets
– Customer relationship management. Building and maintaining close customer contact
– Fulfillment management process. Includes effective fulfillment of order-to-payment cycle.
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