Sample Essay
The decision to change the image of the retailer to was taken sue to the success House of Fraser faced in the past with the store refurbishments that it underwent in the year 2001 that led to doubling of its sales. “House of Fraser has reaped the benefits of its store refurbishments, with like for like home sales more than doubling in the second half of last year to 4.8% compared to 2.1% in the first half. In the new look stores, the home furnishing department has been renovated to complement the clothing section.


